Adding Negative Search Keyword In Google Ads

One of the best ways to minimize wasting money on advertising with google ads is by adding negative keywords. Surprisingly, this continues to remain the most under-utilized production task for many marketers.

Adding negative keywords over time will help lower your overall cost per acquisition. A lower CPA will help drive better return on investment for the dollars invested in PPC.

Here is a quick and easy way to add negative keywords:

1. Select the ad group you are looking to search query mine

2. Select the keywords you are looking to analyze the search terms for.

Once you have selected the keywords you desire to review, then click “search terms”. This will populate a list of all the search queries for which the ads showed based on your keyword selection.

You have a few options when adding negative keywords to your ad account.

1. Add them at the ad group level. This is helpful when making sure the keywords within that ad group reflect specific intent.

2. Adding negatives to a negative keywords list. This is our best recommendation.

3. Adding negatives to the campaign.

Creating negative keyword lists are extremely valuable when adding negatives across the entire ad account. This is the best way to make sure all the keywords that are added are not eligible to show ads. Thus, saving a ton of time and money over the lifetime of the ad account.